facebook怎么赚钱？facebook盈利模式解析

http://zscomehuyue.iteye.com/blog/776716

facebook怎么赚钱？facebook盈利模式解析 
facebook, 赚钱, 盈利, 模式, 解析 
据说Facebook现在全球注册会员有6000多万，网站流量也排名全球前10了，这样的网站赚钱是不难的，难的是用简单的商业模式持续的赚大钱。无论是Facebook在网站上面搞搞电子商务卖卖商品也好，搞搞网络招聘卖卖人头也好，搞搞游戏卖卖道具也好，都能赚钱，但是这些商业模式有问题： 

1、无论是电子商务、网络招聘、网络游戏或者其他的什么商业模式，都是划分具体的用户群体去赚特定人群的钱，无形之中，潜在客户就少了一大半，Facebook坐拥6000万会员，商业模式的覆盖面必须广，去赚小众的钱就是个失败的商业模式。 


2、进入特定的分众领域，以Facebook这样的通用SNS网站来说，竞争力根本不及专业的垂直网站，你做电子商务做不过ebay，做网络招聘做不过monster，做网络游戏做不过爆雪，都只能吃点残羹冷炙。而且这种专业领域，你Facebook根本没有积累，你需要花多么大的代价才能摸清楚这里面的水有多深呀。 

3、你做这些垂直领域的生意，其实就是和Facebook平台上面的开发商在抢生意，这是一个大忌，会破坏整个Facebook平台的商业生态链条。而这个大忌，校内网正在不遗余力的去犯。 

那Facebook怎么办？靠广告吗？广告是一条路，但光靠广告不行。Facebook在2007年广告收入是1.45亿美元。这个收入水平和Yahoo这样的门户网站无法相提并论，也远远不足以盈利和上市。 

其实在网络广告市场，已经被证明的广告模式只有两种：搜索引擎的关键字广告和媒体网站的媒体广告，也就是Google模式和Yahoo模式，或者说国内的百度模式和新浪模式。前者依靠拍卖广告关键字赚钱，后者依靠网络媒体内容平台传播影响力。 

而Facebook的精准广告投放只能依靠CPC（每点击成本）来计费，而我们知道Google的adsense收入是非常可怜的，他的主要广告收入来自竞价排名。Facebook的非UGC特性决定了他是一个没有内容的网站，无法像媒体网站那样卖内容广告，作为一个对比，开放式的SNS网站 MySpace就不同了，他的网站互动产生了巨大的UGC，所以他的广告收入是Facebook的3倍以上。因此光靠广告收入，对于Facebook来说非常的不够。 

那么Facebook的钱途在哪里？ 

Facebook的真正钱途在于从app开发商身上赚钱！我们看看淘宝网是怎么赚钱的就知道了：淘宝网开店不收费，但是你想成为诚信商家，你想进驻淘宝商城，你想在淘宝的搜索上面靠前，你想获得淘宝的高级服务，那么请乖乖交钱。而淘宝上面的大商家是很愿意掏这笔钱的，因为淘宝这个平台可以让他赚到更多的钱。 

Facebook现在就是一门心思做平台，不做应用，尽量能开放的数据全部开放出去，不遗余力的培养app开发商，为app开放商创造最好的赚钱途径。Facebook就是一个巨大的网店，而app开发商就是上面免费租赁店面的商家，兜售自己的玩具，吸引用户来玩。app开发商可以去做网络招聘、 app开发商可以去做机票预定、app开发商可以去做电子商务，现在Facebook上面已经有几万个app了，其中真正赚钱的app还不是特别丰富。等到Facebook平台上面有100万个赚钱的app商家的时候，Facebook再面向app商家推出增值服务，你可以想像一下到时候Facebook 赚钱是多么容易的事情。 

所以Facebook并不需要直接从注册用户身上赚钱，而是把面向用户的细分垂直领域的赚钱机会统统留给app商家，同时也把这些细分领域的成本、风险和时间统统节省了，Facebook只要把自己的平台做的足够好，给app商家提供足够好的免费服务和增值服务，就可以坐在家里收钱了，压根不需要自己亲自一个细分领域一个细分领域辛苦的开拓。从这一点来看，校内是多么的愚蠢和短视。为什么现在Facebook这么全心全意的伺候app开发商，当然是因为app开发商将来就是Facebook的衣食父母呀 

Friendster ---> Facebook IPO

大家还记得当年的friendster吗？
几年前facebook还没流行的时候，大家都是在玩friendster。


不久后，friendster 就被 vincent tan 收购了，然后删除所有用户的资料，让大家怨声载道。
偶然间facebook流行起来，大家都转去用facebook了，friendster 也在没有人提起了。

如今http://www.friendster.com/ 变成了这样，请按链接。

当年，没有人知道vincent为什么要买friendster。

4年后，答案终于揭晓了。。。。

请看下面新闻颜色highlight的部分。

vincent tan 通过friendster，2012-05-18 facebook Nasdaq 上市，他成了facebook的股东！

然后，他是马来西亚人，

大家跟我一起喊 。。。。MALAYSIA BOLEH 好吗 :D


让我再幻想深入一点。。。
MOL 是经营网路游戏，facebook也有一堆人在玩游戏，
然后faebook有几十亿的用户，MOL 与 facebook 合作东南亚网路游戏，赚大钱。

等发展到一定规模后，vincent tan 又可以把 MOL 搞上市 IPO，又捞一大笔。

参考以下链接
http://ohaiyo99.blogspot.com/2012/03/bjmedia.html

（吉隆坡18日讯）


随着美国面子书（Facebook）今日晚间将在那斯达克（Nasdaq）交易所上市，以高达1040亿美元（约3234亿令吉）市值之势登场，多名亚洲投资者包括全球华人首富李嘉诚及大马富豪丹斯里陈志远，将分别有逾20亿令吉及数亿令吉入袋。 

据报道，李嘉诚是以1亿2000万美元（约3亿7000万令吉）持有面子书的0.8%股权，按面子书最终发售价每股38美元（约118令吉）顶价估算，上市后李嘉诚的持股约8亿美元（24亿9000万令吉），相等于当年投资额的7倍。


掌控MOL环球88%股权
此外，按陈志远旗下MOL环球持有面子书350万股来计算，此批股票值1亿3300万美元（约4亿1363万令吉），而陈志远目前掌控MOL环球88%股权，意即手上的面子书股权价值达3亿6000万令吉。


MOL环球集团总执行长杰内逊古马则持有MOL环球集团其余12%股权，后者也因间接持有面子书股权而身家飙涨，其面子书持股价值约4963万令吉。 


2010年，MOL环球将Friendster的专利权脱售给面子书，MOL环球在这宗交易中则获得面子书的70万股，作为交易的其中一部分条件。这批股权在2011年中，就转变成了350万股。
面子书将于美国时间18日上午11时（大马时间18日晚上11时）在纳斯达克交易所上市，成为美国史上规模最大的网络公司首发股。




收购Friendster打开知名度


杰内逊古马在昨日出席Friendster网上游戏推介礼时，拒绝谈论MOL环球所持有的面子书股权一事，理由是该集团与面子书在专利权交易时，签订了保密协议。 

他表示MOL环球的确从2008年收购Friendster的100%股权的决定中受益。 
“在收购Friendster前，MOL环球算是寂寂无名。但在Friendster品牌的协助下，已为公司打开跟业界巨擘接触的机会。” 

杰内逊古马也澄清，MOL环球当时收购Friendster的动机，不是为了跟面子书竞争。“面子书是通用社交网站，而我们已把Friendster转型为社交游戏和探索网站。” 

他透露，Friendster去年营业额为5亿令吉，录得2000万令吉的盈利。

“目前很难就此评估Friendster所带来的贡献，但从我们收购以来，网上游戏业务已使营业额倍数增长。” 

科网公司市值比较

转载自法意联盟 http://www.wretch.cc/blog/phigroup/16499893



FB 扣除利息、稅項、折舊及攤銷前盈利（EBITDA）今年可望超越20億美元，而且有統計指FB的美國網上廣告市佔率按年升了一倍，在首季達31%。

於2004年才面世的面書，最新的用戶數量達6.87億人，成為全球「第三大國」，現時公司的估值超過1000億美元（約7800億港元），市值未來更會節節上升。至於曾入股面書的投
資者，包括香港首富李嘉誠，勢必可大賺一筆。

雖然同屬科網股，然而面書有別於谷歌及蘋果，後兩者同時着重科研，惟面書手上「會生金蛋的雞」，卻只是龐大的客戶數量，意味一旦上市後要繼續生財，固然要設法綑綁客戶
，更隨時要向客戶「開刀」，第一步，正是收費。

The social network

Google VS Facebook

Facebook Buys Malaysia's Octazen Solutions

http://malaysiafinance.blogspot.com/2010/02/facebook-buys-malaysias-octazen.html

Facebook has bought up under-the-radar Octazen Solutions in what the company says is a “small talent acquisition.”

Facebook spokesperson Larry Yu described the buy as a “talent acquisition,” saying Octazen’s two employees have joined Facebook as engineers. As he put it in a company statement on the acquisition he sent via email:

“We’ve admired the engineering team’s efforts for some time now and this is part of our ongoing effort to add experienced, accomplished technical talent to help drive the company forward in its efforts to be the central way for people to connect and share information.”

Octazen’s software helps sites like Facebook grow by making it easy for users to invite their contacts on other services. When Octazen receives an email address and password it fetches a list of contacts and puts them in an array for customers to use and store (and hopefully not abuse!).

Octazen has taken down most of its site in light of the acquisition, but archived versions show it charged for software licenses between $39 and $200 per domain server plus a yearly update fee.

Octazen describes itself on its website as a “webmail contacts importer” and Facebook was already using the firm to “grow its number of users by encouraging them to invite their email contacts.”

This is Facebook’s first acquisition since it purchased social sharing service FriendFeed over the summer in a deal that was also described as mainly being driven by a desire to add talent.

However, unlike FriendFeed—which continues to operate separately seven months later—Facebook has already moved to shut Octazen down; an on the Octazen website says the company is winding down operations and will no longer accept new customers.

http://www.octazen.com/

What exactly has Octazen been up to? The company is mostly about above-board contact importing from one service to another – signing in to Gmail from Facebook, for example, to import your contacts there and add them as Facebook friends. Much of this is done via OAuth and APIs, but Octazen is known to dive much deeper for data.

One example – Octazen will sometimes collect and store user credentials directly, and sign into large social networks and other sites as if they were the user, say multiple sources. Then they’ll download the address book and social graph.

A percentage of your friends on that service might be users of the service (now Facebook) paying Octazen, and you’ll be asked to friend them. But there’s a big question about what happens to the rest of the data as well, and if Octazen is storing a shadow social network in violation of terms of service to recommend user connections down the road.

And they may look deeper at data than they should – at email header information, for example, to get a better understanding of who you communicate with the most.

But the most unnerving part of Octazen, say our sources, is the fact that they are very, very good at scraping data at scale without being detected. They may hit a service using lots of different IP addresses, for example, and remain undetected. Octazen could, they say, scrape very public sites like Twitter, where the social graph is on each profile, in a way that Twitter wouldn’t know it’s happening.

Facebook already uses Octazen to mysteriously determine your long lost friends and suggest that you re-connect with them (leading to scores of emails into our inbox that Facebook is somehow reading emails or otherwise getting data they shouldn’t be).

The big question is why Facebook would need to acquire a company located half way around the world if all they were doing is standard address book imports via OAuth and APIs, or proprietary but well documented protocols like Facebook uses. The implication is that these guys have serious expertise in data gathering at scale that may sometimes be in violation of the terms of service of the sites being harvested.

This is obviously just one side of the possible story, albeit based on hard evidence of Octazen’s shady prior practices and via multiple sources. But until Facebook explains this acquisition in more detail, we don’t have much more to go on.

Here are three reasons All Facebook wrote as possible reasons for acquiring Octazen:

Simple Talent Acquisition

Facebook needed a team which could constantly monitor changes to third-party email providers to ensure that they retain the ongoing viral growth. Octazen, a company Facebook has already been working with, provided this ability and will help ensure that Facebook’s contact importer will function through part of the company’s most critical growth phase: the race to 1 billion users.

While the company didn’t need to acquire the company, locking in the developers behind Octazen for at least a few years will ensure that Facebook has the developers’ full-time attention (despite not having oversight of the developers who are based in Malaysia and will remain there).

Protect Their Viral Growth

There is a small chance that Octazen currently has information which is extremely proprietary which helps ensure Facebook’s contact importer continues to function. In order to protect that knowledge, Facebook locked in the developers and bound them into an agreement in which their technology could not be used for any other organizations. That would explain the following statement on the Octazen Solutions website:

The Octazen team wanted to let you, our valued customers, know that the company recently received an offer to acquire most of the company’s assets and to employ those assets in a different direction. After carefully evaluating this offer, our team believes this is a wonderful opportunity of which we must take advantage.

As a result, effective immediately, Octazen will no longer accept new service contracts or renew existing service contracts, and will enter a transition period to wind down operations.

A Simple Present Value Calculation

Facebook may have been paying significant fees to the Octazen solutions company. Given that they knew they would be paying those fees for at least the next 3 to 5 years, Facebook decided to do a simple financial calculation and figure out the present value of the future outgoing cash flows to maintain the contact importer. Add a little on top of the present value and you’d get Facebook’s acquisition price which just made financial sense.

(I guess all Malaysians would like to know what price they paid the two guys. Its obviously a talent acquisition plus they probably have something they are doing which may be better exploited and protected at a place like Facebook. It would not be a big sum for sure or else, they couldn't tie the two down to work at Facebook. I am thinking in the region of US$10m, with contractual periods to work hand in hand with Facebook team of engineers).

Facebook buys Malaysian startup Octazen

http://www.malaysianmirror.com/homedetail/45-home/30999-facebook-buys-malaysian-startup-octazen



Sunday, 21 February 2010 13:11 THE world's biggest social networking site Facebook has just acquired a small Malaysian-based technology company in a secretive deal that has the Web buzzing.

Many industry watchers were taken by surprise when the news broke Saturday that relatively unknown Malaysian startup Octazen Solutions suddenly came into the spotlight with this takeover. The acquisition price was not disclosed.

According to Facebook spokesman Larry Yu, the buyout was a "talent acquisition" which also roped in Octazen's two engineers to work with Facebook.

Seeing synergy

Yu was reported as saying: "We've admired the engineering team's efforts for some time now and this is part of our ongoing effort to add experienced, accomplished technical talent to help drive the company forward in its effort to be the central way for people to connect and share information."

With immediate effect, Octazen Solutions announced on its site that the company "will no longer accept new service contracts or renew existing service contracts, and will enter a transition period to wind down operations."

Unlike search giant Google, the Palo Alto-based social networking company rarely acquires other companies. This is only its third acquisition following the buyout of Parakey and FriendFeed.

Startup company Parakey, a Web-based computer user interface described as "a Web operating system that can do everything an OS can do", was the first acquisition by Facebook, while FriendFeed is a real-time feed aggregator that consolidates the updates from social media and social networking sites.

The question being asked is: What kind of business is Octazen Solutions involved in?

AllFacebook.com, a website that calls itself the unofficial Facebook resource, pointed out on its site Saturday that Facebook has been working with Octazen for an unknown period of time.

Contact importer

Back in October 2009, AllFacebook.com's writer Nick O'Neill had highlighted the importance of Facebook's contact importer, the product that encourages new social networking users to use in order to see which of their friends are also on the same site.

O'Neill had given the skinny on Facebook's viral growth and revealed how the company was able to continuously attract new users. The secret was a software tool called the contact importer.

Writing on his site, O'Neill explained that Facebook has managed to be so effective at growing because the company uses a contact importer that enable users to import all of their contacts via email.

He wrote: "It’s become the standard tool for instantaneous growth, however, many companies fail to get it right.

"Facebook, however, has mastered the art of the 'viral loop' and there is a lot to be learned from the company’s success."

The fact that Facebook has experienced explosive growth for the past few years was nailed down to this particular tool which founder Mark Zuckerberg had said was "the primary source of growth" for its social network.

Adding more value

As Facebook continues to consolidate its dominant position, market analysts noted that Zuckerberg's company is seeking value in social media in order to further enhance its site offerings and better serve its users.

While many other startups have taken note of the extremely effective Facebook model, very few have succeeded in duplicating it in an effective way.

According to O'Neill, the other social Web force, Twitter, has also used the contact importer and came closest to the Facebook model, resulting in massive growth for the 140-character social site in less that two years.